News, Events & Product Releases

News

Lowrance® Unveils Ghost® X Trolling Motor: Effortless Positioning for a Perfect Cast Every Time

The Ghost® X 47-inch trolling motor, designed for freshwater and featuring an enhanced precision directional indicator, increased power, and the quietest motor yet.

Lowrance® Debuts All-In-One Live Sonar Solution Eagle Eye™

See it live, catch it live with the world’s most accessible fishfinder with live sonar

Lowrance® Introduces New Recon™ Trolling Motors Built for Fresh and Saltwater Anglers

This is an exciting launch for Lowrance because not only are we introducing the next generation of trolling motors but we’re also offering a version for saltwater anglers for the first time.

Lowrance® Eagle® Wins Boating Industry Magazine’s 2024 Top Products Award

Lowrance®, a world-leader in fishing electronics since 1957, has been awarded a 2024 Top Product Award by Boating Industry Magazine for the new Lowrance® Eagle®.

Lowrance® Introduces New Eagle® Fishfinder, Designed for Hassle-Free Fishing

Featuring newly designed high-definition enhanced sonar, with FishReveal™ technology and detailed C-MAP® charting including Genesis Live, Eagle is Lowrance’s most accessible fishfinder yet.

Lowrance Unveils Next Generation of the Ultimate Fishing System with New HDS PRO®, ActiveTarget™ 2 and Active Imaging™ HD

Lowrance®, a world-leader in fishing electronics since 1957, has rolled out its next generation of fishing electronics.

Explore Lowrance® Marine Electronics & How to Catch More Fish at Southampton International Boat Show 2022

Visit stand J372 to learn more about Lowrance and benefit from exclusive show offers

Team Lowrance Take the Podium at the Renowned World Predator Classic Fishing Tournament

Ari Paataja, competition winner relays his experience

Lowrance® is proud to announce its continued Partnership with Angling Spirit

Providing technical support at the WPC, WCC and pioneering new event The Sea Angling Classic

Lowrance® App Releases a New Update Packed with Features

The update includes satellite view capability, weather overlay, track sharing and personalized push notifications.

Latest Lowrance® Software Release Delivers New Ghost® 360 Sonar Feature and Autopilot Compatibility

The latest software update unlocks the exciting new feature of Ghost 360 for users of the Ghost® Trolling Motor with Active Imaging™ 3-in-1 Nosecone, which offers anglers a high resolution 360-degree detailed image around their boats.

Lowrance Proud to Support The British Disabled Angling Association

The BDAA has a host of specialist and adapted equipment enabling them to offer a variety of services around angling.

Lowrance® to showcase the latest in marine electronics for fishing at Southampton Boat Show

Visit stand J372 to discover the latest innovations along with some exclusive offers

Lowrance® is proud to be named as an official RYA members Partner

Providing an exclusive 10% discount on HDS LIVE.

Lowrance® Unveils New Companion App Featuring Enhanced Navigation & Device Connectivity

The Lowrance App is free to download and offers a rich experience that includes free up-to-date and detailed nautical charts from C-MAP®.

Meet Team Lowrance® Taking on the World Predator Classic

A host of elite anglers set to re-unite in Hellevoetsluis between 28th June and the 3rd July

Lowrance® Announces Sponsorship of Inaugural Sea Angling Classic

A pioneering fishing event based in The Solent encouraging sustainable fishing

New Software Release Features Safety Enhancements & Added Integration

The update includes radar interface improvements, new features focused on safety, and key product integrations.

Lowrance Cyprus Fishing Tournament

Our local distributors Technava are bringing the local angling community together with the first Lowrance Cyprus Fishing Tournament on the 13th of June

Lowrance announces sponsorship of Lure Master Fishing Tournament

Hosting a number of elite anglers between the 16th-18th September 2021

Navico® Launches New, Sustainable Packaging Program

Initial efforts will eliminate nearly two tons of plastic used annually.

Lowrance Pro Angler Dustin Connell Dominates MLF Redcrest 2021

Six of the top 10 finishers at the tournament used Lowrance HDS systems with new ActiveTarget Live Sonar.

Lowrance Announces New Elite Fishing System™ Fish Finder Series

The Elite Fishing System combines a full line-up of fish finding tools with a display that is easy to use and easy to install.

Lowrance Launches Revolutionary New ActiveTarget™ Live Sonar

Top fishing professionals agree, new high-resolution live sonar from Lowrance is a real game-changer.

Lowrance Billfish 15000

One of the most exciting deepsea competitions on the South African fishing calendar runs 9-13 November 2020.

Lowrance Announces New Ghost Trolling Motors

The world’s most advanced trolling motor design – now for a wider range of boats.

The World Carp Classic 2020

Lowrance is proud to be sponsoring the WCC for another year

New Functionality for Lowrance Fish Finders

The new 20.0 software update is now available for HDS LIVE, Elite Ti², and HDS Carbon fish finders.

The World Predator Classic 2020

Lowrance is proud to sponsor the premiere fishing tournament for another year.

Lowrance Announces New HOOK Reveal

The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools.

Boot Dusseldorf, Germany

Join us for Boot Dusseldorf 2020, Discover A Whole New World off watersport between the 18 and 26 January.

Lowrance Ghost wins DAME Design Award

Lowrance’s Ghost Trolling Motor has been named co-winner of a DAME Design Award at METSTRADE

New HALO Dome Radar

With high-quality short, mid and long-range detection, these feature-packed dome antennas ensure targets can be seen vividly - even in the toughest environmental conditions.

Lowrance sponsors 10th edition of the Soner Euro Cup

Lowrance is proud to sponsor the biggest black bass fishing tournament in Europe on its 10th anniversary.

Lowrance to showcase the latest marine electronics for fishing at Southampton Boat Show 2019

Discover all the latest innovations from Lowrance in Ocean Hall, Stand J372

C-MAP launches new features & improvements to MAX N+ charts

C-MAP, a leader in digital marine cartography and cloud-based mapping, today announced the release of a new version of their MAX N+ charts featuring a variety of updates and improvements.

HISWA in-water, Bataviahaven Lelystad

The HISWA in-water Boat Show takes place in Batavia Haven Lelystad between the 4th and 8th September 2019.

Lowrance launches new Ghost trolling motor

Quiet by Name. Powerful by Design. Never Spook a Fish Again.

LiveSight now available

Lowrance® brings anglers the complete fishing system with LiveSight™ Sonar Technology

Videos

Lowrance® launches Ghost trolling motor

Lowrance®, a world-leader in fishing electronics since 1957, announced the next step in Lowrance’s delivery of the ultimate fishing system to the serious angler – the new Lowrance Ghost freshwater trolling motor.

Lowrance HDS LIVE Launches in UK and Europe

Our most popular fishfinder series on the professional circuit just got better.

Elite Ti2 Launches in UK and Europe

We’ve made professional level fishfinding features and connectivity available to anglers of all abilities.

Lowrance - How to Choose Your HOOK2

Lowrance HOOK² is the world's easiest fishfinder. Easy to use, easy to find fish, easy to afford, and easy to install. It only makes sense that it's easy to choose the right model from our 12-unit family that's right for you. Simply select the size, sonar, and mapping and you're ready to go.