News, Events & Product Releases

Lowrance® ActiveTarget® 2 XL Wins NMMA Innovation Award at the 2026 Miami International Boat Show

Lowrance has been awarded a 2026 Discover Boating Miami International Boat Show Innovation Award in the consumer electronics category for its ActiveTarget 2 XL live sonar system.

Lowrance® Unveils Ghost® X Trolling Motor: Effortless Positioning for a Perfect Cast Every Time

The Ghost® X 47-inch trolling motor, designed for freshwater and featuring an enhanced precision directional indicator, increased power, and the quietest motor yet.

Xtreme Bass Series Announces Partnership with Lowrance®

Xtreme Bass Series, Florida’s largest grassroots tournament trail, is proud to announce a new partnership with Lowrance, a global leader in marine electronics and sonar technology.

Lowrance® & C-MAP® Help Connell Win 3rd Redcrest Trophy

Expertise reading current, map contours and 2D sonar helped Lowrance Pro Dustin Connell win his third Major League Fishing REDCREST championship tournament.

Lowrance® Debuts All-In-One Live Sonar Solution Eagle Eye™

See it live, catch it live with the world’s most accessible fishfinder with live sonar

Lowrance® Introduces New Recon™ Trolling Motors Built for Fresh and Saltwater Anglers

This is an exciting launch for Lowrance because not only are we introducing the next generation of trolling motors but we’re also offering a version for saltwater anglers for the first time.

Lowrance® Eagle® Wins Boating Industry Magazine’s 2024 Top Products Award

Lowrance®, a world-leader in fishing electronics since 1957, has been awarded a 2024 Top Product Award by Boating Industry Magazine for the new Lowrance® Eagle®.

Lowrance® Introduces New Eagle® Fishfinder, Designed for Hassle-Free Fishing

Featuring newly designed high-definition enhanced sonar, with FishReveal™ technology and detailed C-MAP® charting including Genesis Live, Eagle is Lowrance’s most accessible fishfinder yet.

Product render of Lowrance HDS PRO with Active Imaging HD screenshot

Lowrance® HDS PRO® with ActiveTarget™ 2 and Active Imaging™ HD Wins Boating Industry Magazine’s 2023 Top Products Award

"... We are proud that these products are being highlighted and thank the Boating Industry Magazine team for the recognition.”

Lowrance® HDS PRO® with ActiveTarget™ 2 and Active Imaging™ HD Wins NMMA Innovation Award at the 2023 Miami International Boat Show

“This new technology is aimed at helping anglers find, see and catch more fish, by providing the full suite of tools with the highest resolution and clearest images of fish and structure to date..."

Lowrance Unveils Next Generation of the Ultimate Fishing System with New HDS PRO®, ActiveTarget™ 2 and Active Imaging™ HD

Lowrance®, a world-leader in fishing electronics since 1957, has rolled out its next generation of fishing electronics.

Lowrance Pro Angler Dustin Connell Takes Home the Championship Title at Major League Fishing Stage Seven

“I caught all my fish using Lowrance ActiveTarget...”

Lowrance® Offers New Low Price on HDS LIVE Displays and ActiveTarget® Live Sonar

Save up to $800 on HDS LIVE fish finders and $400 on ActiveTarget® Live Sonar.

Lowrance Pro Angler Dustin Connell Wins Major League Fishing Stage Six

Equipped with the Ultimate Fishing System, including HDS LIVE displays and ActiveTarget® Live Sonar, Connell claimed the trophy and $100,000.

Lowrance® Announces New Premium Explorer Series Ice Fishing Pack

The Explorer Ice Fishing Pack is equipped with everything you need for a day on the ice.

Lowrance App Now Available Worldwide with Crowd-Sourced Genesis Layer

The Genesis layer itself adds more than 30,000 submissions to C-MAP charts and can be especially useful for small, inland lakes.

Lowrance Pro Nick Lebrun Dominates Stop Five of MLF Pro Circuit

Lebrun is the third angler to ever win back-to-back MLF Pro Circuit Events

Lowrance Pro Ryan Salzman Takes First Major League Fishing Win at Stage Five

“I could not have won this event without my Lowrance ActiveTarget and Ghost Trolling Motor,” said Salzman.

Lowrance Pro Angler Brandon Lester Wins Bassmaster Elite at Pickwick Lake

"My Lowrance electronics were the perfect combination this week and I’m glad to bring home the blue trophy.”

Lowrance Pro Nick Lebrun Wins Stop Four of Major League Fishing Pro Circuit

Lowrance pros claimed five of the top 10 spots in the final round

Lowrance Pro Angler Jesse Wiggins Wins Major League Fishing Stage Four

Lowrance pros claimed the top four spots of the championship round

Lowrance Pro Angler Bobby Lane Claims Victory at MLF REDCREST 2022

Nine of the top 10 finishers of the tournament used Lowrance electronics

Lowrance® is proud to announce its continued Partnership with Angling Spirit

Providing technical support at the WPC, WCC and pioneering new event The Sea Angling Classic

Lowrance Pro Angler Dustin Connell Wins Major League Fishing Stage Three

Equipped with the Ultimate Fishing System, Connell claimed the trophy and $100,000 with a final-day total of 33 fish, weighing 71 pounds, 2 ounces.

Lowrance® Exercises Option to Extend Multi-Year Sponsorship Agreement with Major League Fishing

MLF Sponsorship Renewal of Fishing Electronics Brand Includes Branding Presence for C-MAP® and Lowrance Ghost® Trolling Motor

Lowrance® App Releases a New Update Packed with Features

The update includes satellite view capability, weather overlay, track sharing and personalized push notifications.

Latest Lowrance® Software Release Delivers New Ghost® 360 Sonar Feature and Autopilot Compatibility

The latest software update unlocks the exciting new feature of Ghost 360 for users of the Ghost® Trolling Motor with Active Imaging™ 3-in-1 Nosecone, which offers anglers a high resolution 360-degree detailed image around their boats.

Lowrance® Unveils New Companion App Featuring Enhanced Navigation & Device Connectivity

The Lowrance App is free to download and offers a rich experience that includes free up-to-date and detailed nautical charts from C-MAP®.

Lowrance, White River Marine Group Increase Collaboration, Strengthening Partnership Between two Leaders in Fishing

Tournament-ready, Lowrance product installations will be featured on Nitro Pro, Triton Patriot Packs, and Ranger Cup boats.

New Software Release Features Safety Enhancements, SiriusXM Fish Mapping

The update includes new safety features, radar interface improvements, and integration with SiriusXM® Marine Fish Mapping™.

John Cox Wins MLF Event at Lewis Smith Lake

Five of the top 10 anglers in this event were equipped with Lowrance HDS displays.

Navico® Launches New, Sustainable Packaging Program

Initial efforts will eliminate nearly two tons of plastic used annually.

Lowrance Pro Angler Dustin Connell Dominates MLF Redcrest 2021

Six of the top 10 finishers at the tournament used Lowrance HDS systems with new ActiveTarget Live Sonar.

Lowrance Pro Angler Skeet Reese Wins MLF Event at Lake Okeechobee

Reese claimed the Major League Fishing (MLF) Tackle Warehouse Pro Circuit title on Lake Okeechobee in Clewiston, Florida.

Lowrance Supports Florida Fish and Wildlife Conservation Commission’s TrophyCatch

The program helps the FWC better enhance, conserve and promote trophy bass fishing.

Lowrance Announces New Elite Fishing System™ Fish Finder Series

The Elite Fishing System combines a full line-up of fish finding tools with a display that is easy to use and easy to install.

Lowrance Launches Revolutionary New ActiveTarget™ Live Sonar

Top fishing professionals agree, new high-resolution live sonar from Lowrance is a real game-changer.

Lowrance Billfish 15000

One of the most exciting deepsea competitions on the South African fishing calendar runs 9-13 November 2020.

Lowrance Announces New Ghost Trolling Motors

The world’s most advanced trolling motor design – now for a wider range of boats.

Lowrance Pro Angler Ron Nelson Wins FLW Angler of the Year

Nelson was the 2019 FLW Polaris Rookie of the Year.

Active Imaging™ 3-in-1 Nosecone Transducer Now Shipping

Add CHIRP Sonar, SideScan and DownScan Imaging sonar technology to the already feature-packed Ghost freshwater trolling motor.

Navico Establishes Presence in Key Marine Market with New Florida Office

The new office allows Navico to enhance its presence in Florida.

Jordan Lee Named 2020 MLF Point Champion

The Bass Pro Tour Points Title adds another championship to Lee’s impressive resume.

New Functionality for Lowrance Fish Finders

The new 20.0 software update is now available for HDS LIVE, Elite Ti², and HDS Carbon fish finders.

Jordan Lee Wins MLF Event on the Kissimmee Chain

Of the top 10 anglers in the tournament, five were equipped with Lowrance Ghost freshwater trolling motors.

New Collaboration Delivers World’s-First Integrated Angling Experience

ANGLR, Lowrance® and Abu Garcia®, announce the successful collaboration to blend their cutting-edge technologies to create a powerful new way to plan, record and relive fishing adventures.

Lowrance Pro Angler Jacob Powroznik Wins MLF Event

Lowrance Pros took eight of the top 10 spots.

Lowrance® Pro Angler John Cox Wins FLW Event at Lake Sam Rayburn

Of 154 boats in the field, 106 were running Lowrance electronics.

Lowrance Announces New HOOK Reveal

The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools.

Lowrance® Releases New LiveSight™ Sonar

Ice-Fishing Solution For Real-Time, Fishfinding Views

Lowrance Ghost wins DAME Design Award

Lowrance’s Ghost Trolling Motor has been named co-winner of a DAME Design Award at METSTRADE

Lowrance Announces New HALO20+ and HALO20

Both radars provide excellent detection with unrivalled short-range performance.

Scott Canterbury Wins the Bassmaster Elite Angler of the Year Points Competition

Lowrance Anglers Have Dominated All Three Major Tournaments This Year

John Hoyer Dominates at Devils Lake

Lowrance Angler Wins National Walleye Tour Championship

Lowrance Introduces the PSI-1 Performance Sonar Interface

Lowrance® recently announced the launch of the PSI-1 Performance Sonar Interface, a sonar module that brings LiveSight™ Sonar capability to HDS Carbon fish finder/chartplotters.

Micah Frazier Claims His First BASS Elite Trophy

Lowrance Anglers Dominate Bassmaster Tournament at St. Lawrence River.

Bryan Thrift Wins at Lake Hamilton

More FLW Cup Anglers Rely On Lowrance, Than All Other Electronics Brands Combined.

Lowrance® Named Major League Fishing Official Trolling Motor Sponsor

Competing anglers will use the new Lowrance Ghost freshwater trolling motor throughout the series, as well as in the MLF World Championship.

Lowrance Launches Ghost Trolling Motor

Lowrance®, a world-leader in fishing electronics since 1957, announced the next step in Lowrance’s delivery of the ultimate fishing system to the serious angler – the new Lowrance Ghost freshwater trolling motor.